Neuromarketing: gestión de ventas de las empresas comercializadoras de vestido

• Main Authors: Tejada-Escobar, Freddy, Fajardo-Vaca, Ligia, Vásquez-Fajardo, Carlos
• Format: Article
• Language: English
• Published: Universidad Estatal de Milagro 2015-09-01
• Series: Ciencia UNEMI
• Subjects: financial profitability; neuromarketing; sales management; strategies and techniques of marketing; trading
• Online Access: http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/197/195

The trading of dresses has an increasingly aggressive competition due to trends that occur in the different seasons of the year. Which makes transcendent that to gain a competitive advantage in sales management will be strengthened, given the knowledge of knowing what the consumer wants and / or a potential customer for your satisfaction and should also be focused on marketing strategies and techniques, supported by advertising, promotions that are offered. New trends in modern marketing, leading to a successful blend of psychology and marketing, to make known what the consumers. Neuroscience and commercialization are combined. As a result, the use of neuromarketing is a very promising technique for increasing sales and profitability. This article seeks to highlight the benefits of neuromarketing, and how they can be applied quickly. This research conducted at local and commercial establishments dedicated to the sale of clothing in malls or industrial sectors busiest in the cities of Guayaquil, La Libertad and Milagro, Ecuador.