Cross-Cultural Communication in Advertising Aspect

Cross-Cultural Communication in Advertising Aspect

The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a l...

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Bibliographic Details
Main Authors:	A S Mamontov, P V Moroslin, E V Astremskaya
Format:	Article
Language:	English
Published:	Peoples’ Friendship University of Russia (RUDN University) 2013-12-01
Series:	RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:	реклама межкультурная коммуникация слоган сопоставительное изучение лингвокультура лингвокультурема номинативная единица инофон фоновые знания
Online Access:	http://journals.rudn.ru/semiotics-semantics/article/view/7361

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