Cross-Cultural Communication in Advertising Aspect

The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a l...

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Bibliographic Details
Main Authors:	A S Mamontov, P V Moroslin, E V Astremskaya
Format:	Article
Language:	English
Published:	Peoples’ Friendship University of Russia (RUDN University) 2013-12-01
Series:	RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:	реклама межкультурная коммуникация слоган сопоставительное изучение лингвокультура лингвокультурема номинативная единица инофон фоновые знания
Online Access:	http://journals.rudn.ru/semiotics-semantics/article/view/7361

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spelling	doaj-e9d4fa717be145c1b9400b9ac7cd666b2020-11-25T00:38:49ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-12362013-12-010290947360Cross-Cultural Communication in Advertising AspectA S Mamontov0P V Moroslin1E V Astremskaya2Международный славянский институтМеждународный славянский институтМеждународный славянский институтThe article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a linguistic cognitive analysis on comparative basis is required.http://journals.rudn.ru/semiotics-semantics/article/view/7361рекламамежкультурная коммуникацияслогансопоставительное изучениелингвокультуралингвокультуреманоминативная единицаинофонфоновые знания
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	A S Mamontov P V Moroslin E V Astremskaya
spellingShingle	A S Mamontov P V Moroslin E V Astremskaya Cross-Cultural Communication in Advertising Aspect RUDN Journal of Language Studies, Semiotics and Semantics реклама межкультурная коммуникация слоган сопоставительное изучение лингвокультура лингвокультурема номинативная единица инофон фоновые знания
author_facet	A S Mamontov P V Moroslin E V Astremskaya
author_sort	A S Mamontov
title	Cross-Cultural Communication in Advertising Aspect
title_short	Cross-Cultural Communication in Advertising Aspect
title_full	Cross-Cultural Communication in Advertising Aspect
title_fullStr	Cross-Cultural Communication in Advertising Aspect
title_full_unstemmed	Cross-Cultural Communication in Advertising Aspect
title_sort	cross-cultural communication in advertising aspect
publisher	Peoples’ Friendship University of Russia (RUDN University)
series	RUDN Journal of Language Studies, Semiotics and Semantics
issn	2313-2299 2411-1236
publishDate	2013-12-01
description	The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a linguistic cognitive analysis on comparative basis is required.
topic	реклама межкультурная коммуникация слоган сопоставительное изучение лингвокультура лингвокультурема номинативная единица инофон фоновые знания
url	http://journals.rudn.ru/semiotics-semantics/article/view/7361
work_keys_str_mv	AT asmamontov crossculturalcommunicationinadvertisingaspect AT pvmoroslin crossculturalcommunicationinadvertisingaspect AT evastremskaya crossculturalcommunicationinadvertisingaspect
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Cross-Cultural Communication in Advertising Aspect

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