Dictating the News: Understanding Newsworthiness from the Journalistic Perspective
This study looks at previous research done in journalism and public relations to identify eight factors that determine newsworthiness. A survey was conducted first to confirm the importance of the eight factors among journalists and public relations practitioners. Then a content analysis of news...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2014-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2014ZochSupa.pdf |