Validating the response surface method in entrepreneurship management research

• Main Authors: Hsing-Er Lin, Dan K. Hsu, Michelle C. Hong, Yongchuan Shi
• Format: Article
• Language: English
• Published: Elsevier 2021-01-01
• Series: MethodsX
• Subjects: Response surface method
• Online Access: http://www.sciencedirect.com/science/article/pii/S2215016121003174

This study adapts an existing methodology in psychology to assess congruence relationships in entrepreneurship management. More specifically, it describes the application of a response surface method to examine the congruence effect of two predictor variables on an outcome variable. The study presents both visual and text presentations to serve as a guideline that can aid management researchers in adapting the method. The paper underscores three strengths of using the response surface method as a robust analytical approach to evaluating congruent and incongruent relationships. • The response surface method can be used to examine congruency and incongruency between variables in the field of management in general and entrepreneurship management in particular. • The results can be visualized as two- and three-dimensional graphs. • Compared with a traditional approach, the response surface method offers a clearer visual representation of a focal relationship.