The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

New technologies have made today’s marketing faster, more mobile, more location-based, more digital, more virtual, and more automatized than ever. In this new world, marketers need to be “real-time relevant” – to gain awareness, to change perceptions and to spur action. They need to have their conte...

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Bibliographic Details
Main Author: Lemon Katherine N.
Format: Article
Language:English
Published: Sciendo 2016-11-01
Series:GfK Marketing Intelligence Review
Subjects:
Marketing Skills
Customer Experience
Consumer Experience
Big Data
Key Metrics
Causal Models
Real-Time
Deep Knowledge
Creativity
Online Access:http://www.degruyter.com/view/j/gfkmir.2016.8.issue-2/gfkmir-2016-0015/gfkmir-2016-0015.xml?format=INT

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http://www.degruyter.com/view/j/gfkmir.2016.8.issue-2/gfkmir-2016-0015/gfkmir-2016-0015.xml?format=INT

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