Export strategies adopted by Romanian SME

The purpose of the present paper is to analyze the export strategies adopted by Romanian small and medium sized enterprises, strategies based mainly on market niches. The paper applies a conceptual approach combined with analyses of statistics and secondary material and presents the importance...

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Main Author:	Dana BOSCOR
Format:	Article
Language:	English
Published:	Transilvania University Press 2015-06-01
Series:	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:	export strategies differentiation innovation market niches
Online Access:	http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/25_Boscor_D.pdf

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spelling	doaj-e9438e5ed6984bfabef7e7fccd47f34d2020-11-24T22:21:08ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942015-06-018(57)1227232Export strategies adopted by Romanian SMEDana BOSCOR0Transilvania University of BraşovThe purpose of the present paper is to analyze the export strategies adopted by Romanian small and medium sized enterprises, strategies based mainly on market niches. The paper applies a conceptual approach combined with analyses of statistics and secondary material and presents the importance of focusing on quality, branding strategies, innovation. The government has also an important role in supporting these companies to approach international markets. http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/25_Boscor_D.pdfexport strategiesdifferentiationinnovationmarket niches
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Dana BOSCOR
spellingShingle	Dana BOSCOR Export strategies adopted by Romanian SME Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences export strategies differentiation innovation market niches
author_facet	Dana BOSCOR
author_sort	Dana BOSCOR
title	Export strategies adopted by Romanian SME
title_short	Export strategies adopted by Romanian SME
title_full	Export strategies adopted by Romanian SME
title_fullStr	Export strategies adopted by Romanian SME
title_full_unstemmed	Export strategies adopted by Romanian SME
title_sort	export strategies adopted by romanian sme
publisher	Transilvania University Press
series	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn	2065-2194 2065-2194
publishDate	2015-06-01
description	The purpose of the present paper is to analyze the export strategies adopted by Romanian small and medium sized enterprises, strategies based mainly on market niches. The paper applies a conceptual approach combined with analyses of statistics and secondary material and presents the importance of focusing on quality, branding strategies, innovation. The government has also an important role in supporting these companies to approach international markets.
topic	export strategies differentiation innovation market niches
url	http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/25_Boscor_D.pdf
work_keys_str_mv	AT danaboscor exportstrategiesadoptedbyromaniansme
_version_	1725771999337250816

Export strategies adopted by Romanian SME

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