Export strategies adopted by Romanian SME
The purpose of the present paper is to analyze the export strategies adopted by Romanian small and medium sized enterprises, strategies based mainly on market niches. The paper applies a conceptual approach combined with analyses of statistics and secondary material and presents the importance...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2015-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/25_Boscor_D.pdf |
| Summary: | The purpose of the present paper is to analyze the export strategies adopted by
Romanian small and medium sized enterprises, strategies based mainly on market niches.
The paper applies a conceptual approach combined with analyses of statistics and secondary
material and presents the importance of focusing on quality, branding strategies, innovation.
The government has also an important role in supporting these companies to approach
international markets.
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| ISSN: | 2065-2194 2065-2194 |