THE INFLUENCE OF PRICE PRESENTATION (IN AUDIO FORMAT) ON CUSTOMERS PERCEPTIONS
This study sought to verify the impacts on people’s perception from using the digit “9” in the price format (in audio mode). The research was conducted in three experiments, in each of which respondents were divided into two groups, each with an audio offer and with a different price format (either...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2017-08-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32283 |