Factors Determining City Brand Equity—A Systematic Literature Review
The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-09-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/19/7858 |