Product Branding and Consumer Loyalty in Telecommunication Industry

Research Purpose. With fierce competition and saturated marketing in Nigeria, telecom operators must work hard to reduce cost, win new customers, and most importantly, retain the existing ones. The aim of the study was to examine the relationship between product branding and consumer loyalty in the...

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Main Authors:	Akpoviroro Kowo Solomon, Amos Akinbola Olufemi, Oladipo Akinrinola Olalekan, Adewale Adegbite Ganiu
Format:	Article
Language:	English
Published:	Sciendo 2020-06-01
Series:	Economics and Culture
Subjects:	product branding consumer loyalty choice and patronage telecommunication industry m31 l96
Online Access:	https://doi.org/10.2478/jec-2020-0009

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spelling	doaj-e87bd2840c384f528225adbcfc058c802021-09-06T19:41:35ZengSciendoEconomics and Culture2256-01732020-06-011719410310.2478/jec-2020-0009jec-2020-0009Product Branding and Consumer Loyalty in Telecommunication IndustryAkpoviroro Kowo Solomon0Amos Akinbola Olufemi1Oladipo Akinrinola Olalekan2Adewale Adegbite Ganiu3Department of Business Administration, Kwara State University, MaleteNigeriaDepartment of Business Administration, Federal University of Agriculture, AbeokutaDepartment of Accounting, Caleb University Lagos, NigeriaDepartment of Marketing, Ogun State Institute of TechnologyIgbesa, NigeriaResearch Purpose. With fierce competition and saturated marketing in Nigeria, telecom operators must work hard to reduce cost, win new customers, and most importantly, retain the existing ones. The aim of the study was to examine the relationship between product branding and consumer loyalty in the Nigerian telecommunication industry.https://doi.org/10.2478/jec-2020-0009product brandingconsumer loyaltychoice and patronagetelecommunication industrym31l96
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Akpoviroro Kowo Solomon Amos Akinbola Olufemi Oladipo Akinrinola Olalekan Adewale Adegbite Ganiu
spellingShingle	Akpoviroro Kowo Solomon Amos Akinbola Olufemi Oladipo Akinrinola Olalekan Adewale Adegbite Ganiu Product Branding and Consumer Loyalty in Telecommunication Industry Economics and Culture product branding consumer loyalty choice and patronage telecommunication industry m31 l96
author_facet	Akpoviroro Kowo Solomon Amos Akinbola Olufemi Oladipo Akinrinola Olalekan Adewale Adegbite Ganiu
author_sort	Akpoviroro Kowo Solomon
title	Product Branding and Consumer Loyalty in Telecommunication Industry
title_short	Product Branding and Consumer Loyalty in Telecommunication Industry
title_full	Product Branding and Consumer Loyalty in Telecommunication Industry
title_fullStr	Product Branding and Consumer Loyalty in Telecommunication Industry
title_full_unstemmed	Product Branding and Consumer Loyalty in Telecommunication Industry
title_sort	product branding and consumer loyalty in telecommunication industry
publisher	Sciendo
series	Economics and Culture
issn	2256-0173
publishDate	2020-06-01
description	Research Purpose. With fierce competition and saturated marketing in Nigeria, telecom operators must work hard to reduce cost, win new customers, and most importantly, retain the existing ones. The aim of the study was to examine the relationship between product branding and consumer loyalty in the Nigerian telecommunication industry.
topic	product branding consumer loyalty choice and patronage telecommunication industry m31 l96
url	https://doi.org/10.2478/jec-2020-0009
work_keys_str_mv	AT akpovirorokowosolomon productbrandingandconsumerloyaltyintelecommunicationindustry AT amosakinbolaolufemi productbrandingandconsumerloyaltyintelecommunicationindustry AT oladipoakinrinolaolalekan productbrandingandconsumerloyaltyintelecommunicationindustry AT adewaleadegbiteganiu productbrandingandconsumerloyaltyintelecommunicationindustry
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Product Branding and Consumer Loyalty in Telecommunication Industry

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