Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale follow...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2017-09-01
|
Series: | International Journal of Management and Economics |
Subjects: | |
Online Access: | https://doi.org/10.1515/ijme-2017-0020 |