Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale follow...

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Bibliographic Details
Main Authors: Zaborek Piotr, Mazur Jolanta
Format: Article
Language:English
Published: Sciendo 2017-09-01
Series:International Journal of Management and Economics
Subjects:
l14
l15
l23
o32
Online Access:https://doi.org/10.1515/ijme-2017-0020