O PAPEL DA CONFIABILIDADE NA REDUÇÃO DOS CUSTOS DE TRANSAÇÃO: REFLEXÕES ENTRE BRASIL, ESTADOS UNIDOS, JAPÃO E CORÉIA DO SUL [doi: 10.5329/RECADM.20040302011]

• Main Authors: Elio Ferrato, Eduardo Eugênio Spers, Antonio Carlos Giuliani
• Format: Article
• Language: English
• Published: Instituto Brasileiro de Estudos e Pesquisas Sociais 2004-11-01
• Series: Revista Eletrônica de Ciência Administrativa
• Online Access: http://www.periodicosibepes.org.br/index.php/recadm/article/view/418

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Heading" /> </w:LatentStyles> </xml><![endif]--> <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; text-align:justify; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:595.3pt 841.9pt; margin:70.85pt 3.0cm 70.85pt 3.0cm; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> <!--[endif] --> <p class="MsoNormal"><strong>RESUMO</strong></p> <p class="MsoNormal">Dyer e Chu (2003) desenvolveram um estudo emp&iacute;rico a respeito da rela&ccedil;&atilde;o confiabilidade entre montadoras e fornecedores automobil&iacute;sticos nos Estados Unidos, Jap&atilde;o e Cor&eacute;ia do Sul nos anos de 1993 e 1994.<span>&nbsp; </span>Baseado nos par&acirc;metros apontados por Dyer e Chu este estudo tem o prop&oacute;sito de analisar a confiabilidade na rela&ccedil;&atilde;o fornecedor-comprador na ind&uacute;stria automobil&iacute;stica brasileira no ano de 2004, estabelecendo certa compara&ccedil;&atilde;o com aqueles outros pa&iacute;ses. A confiabilidade nas trocas econ&ocirc;micas tem sido vista por alguns analistas como ativo econ&ocirc;mico de valor em raz&atilde;o dos custos de transa&ccedil;&atilde;o (ex ante e ex post) inferiores, os quais permitem maior flexibilidade para responder &agrave;s condi&ccedil;&otilde;es de mercado em constantes mudan&ccedil;as e induzem a um maior compartilhamento de informa&ccedil;&otilde;es, que provoca melhorias na coordena&ccedil;&atilde;o e estrutura de governan&ccedil;a, juntando assim esfor&ccedil;os para minimizar as inefici&ecirc;ncias, fatos que sustentam duas das hip&oacute;teses do estudo.<span>&nbsp; </span>Uma quarta hip&oacute;tese que trata de verificar se quanto maior a confiabilidade entre as partes menores s&atilde;o<span>&nbsp; </span>os custos de transa&ccedil;&atilde;o e melhor performance dos lucros n&atilde;o t&ecirc;m a evid&ecirc;ncia necess&aacute;ria neste estudo. Baseado nos dados do trabalho de Dyer e Chu, o objeto deste estudo &eacute; realizar uma an&aacute;lise qualitativa da rela&ccedil;&atilde;o entre uma montadora estrangeira instalada no Brasil e alguns de seus fornecedores de autope&ccedil;as. Nas considera&ccedil;&otilde;es finais deste trabalho<span>&nbsp; </span>ficam refor&ccedil;ados os argumentos te&oacute;ricos de que a confiabilidade reduz custos de transa&ccedil;&atilde;o nas rela&ccedil;&otilde;es de troca e incrementa o compartilhamento de informa&ccedil;&otilde;es na rela&ccedil;&atilde;o fornecedor-comprador.</p> <p class="MsoNormal"><strong>Palavras-chave</strong>: Confiabilidade; rela&ccedil;&atilde;o fornecedor-comprador; ind&uacute;stria automobil&iacute;stica; custos de transa&ccedil;&atilde;o.</p> <p class="MsoNormal">&nbsp;</p> <p class="MsoNormal">&nbsp;</p> <p class="MsoNormal"><strong><span lang="EN-US">ABSTRACT</span></strong></p> <p class="MsoNormal"><span lang="EN-US">Dyer &amp; Chu (2003) have developed an empirical study regarding the trustworthiness in the relationship between assemblers and suppliers in the automotive industry in the United States, Japan, and South Korea during the years 1993 and 1994.<span>&nbsp; </span>Based on parameters pointed out by Dyer and Chu this study aims to analyse the trustworthiness in the relationship supplier-purchaser in the brazilian automotive industry in the year 2004, establishing a certain comparison with those other countries.<span>&nbsp; </span>Trustworthiness in the economical exchanges have been seen by some analysts as a valuable<span>&nbsp; </span>economic asset<span>&nbsp; </span>due to lower transaction costs (ex ante and ex post), which allow greater flexibility to respond to the market conditions in permanent changes and induce to a superior<span>&nbsp; </span>information sharing, that provoke improvements in the governance structure coordination, adding up, this way, efforts to minimize the inefficiencies, facts that support two of the four hypothesis of this study. A fourth hypothesis which aims to check whether the bigger the trustworthiness between the parties the least the transaction costs and better profit performance does not have the necessary evidence in this study.<span>&nbsp; </span>Based on Dyer and Chu&rsquo;s work data, the object of this study is to perform a qualitative analysis of the relationship between a foreign auto assembler installed in Brazil and some of its parts suppliers.<span>&nbsp; </span>In the final considerations of this work the theoretical arguments that the trustworthiness reduces the transaction costs in the exchange relationship<span>&nbsp; </span>and improves the information sharing in the relationship supplier-purchaser are reinforced.</span></p> <p class="MsoNormal"><strong><span lang="EN-US">Key-words</span></strong><span lang="EN-US">: trustworthiness; supplier-purchaser relationship; automotive industry; transaction costs reduction</span></p>