CONSUMER EXPERIENCE AND THE ROLE OF SERVICE QUALITY IN AUTOMOBILE RETAILS
To understand the influence of the consumption experience, their relationships with service quality and its implications for managers can be considered important contributions. The importance of the automotive sector and the relationships between the above concepts led to the goal of this study that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2014-01-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32169 |