Marketing and the transition process

• Main Authors: Andrejević Aleksandar, Grubor Aleksandar
• Format: Article
• Language: English
• Published: Srpsko udruženje za marketing 2006-01-01
• Series: Marketing (Beograd. 1991)
• Subjects: marketing; transition process; structural changes; environment; strategy
• Online Access: http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710601047A.pdf
• ISSN: 0354-3471; 2334-8364

In the initial stage of the transition process reduction of economic activities and downturn trend of GDP per capita are occur, which are the results of actual structural discrepancy and imperative need in undertaking of an adequate structural changes. Economic policy maker's orientation to the economic liberalization, macroeconomic stabilization, foreign capital inflow increase of revenue and expenditure should be attended by the adequate changes in a microeconomic sphere, primarily changes in approach to dealing of basic economic activities protagonists, id est companies. Marketing as the economic process, business philosophy and business function membership dues to raising of company's qualification and competitiveness, assist the economic requiste changes and palliate the transition process as well.