An exploratory point of view about consumption and mediatization of food brands in the lives of some families

This article presents considerations that are part of the development of the research Theproduction of meaning in reception of advertising and consumption practices of food inthe city of São Paulo. The aim was to investigate the discursive practices of three familiesfrom Sao Paulo and we try to iden...

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Bibliographic Details
Main Author: Eneus Trindade Barreto Filho
Format: Article
Language:English
Published: Universidade de São Paulo 2012-12-01
Series:Matrizes
Subjects:
Online Access:http://www.revistas.usp.br/matrizes/article/view/48051

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