Amadeus company’s activity strategy in the market of tourist services

• Main Author: O. V. Shpyrnya
• Format: Article
• Language: Russian
• Published: Southern Institute of Management 2019-10-01
• Series: Научный вестник Южного института менеджмента
• Subjects: information analysis; analytical capabilities of computing systems; amadeus; live travel space; tourist business; tourist
• Online Access: https://www.uimjournal.com/jour/article/view/387

This article analyzes the development of information technologies for processing large volumes of information that has occurred recently. It is determined that currently most of the information flows in the tourism and hospitality industry, for example, various loyalty programs or the behavior of tourists in social networks (Facebook, Instagram, VKontakte, Classmates) can be analyzed and processed online, providing a tourist enterprise important data.It was concluded that there is a trend of full predictability of the activity of a tourist enterprise, which, possibly due to the development of analytical capabilities of computing systems, may lead to the possibility that AI - Artificial Intelligence in the near future will determine the priority areas for recreation for tourists. The activities of Amadeus, specializing in the global distribution of tourist content, were reviewed.It was noted that Live Travel Space from Amadeus is a marketing strategy calling for the creation of a new ecosystem where all players in the tourist market can easily interact with each other, regardless of the format of data transfer - GDS, NDC, API, XML and others, combining absolutely different content: air tickets, hotels, transfers, railway, cruises, etc. At the same time, it will be implemented in the B2B segment.Revealed such trends in the development of the tourist market as the rapid growth in the number of mobile Internet users; introduction of AI - Artificial Intelligence, AR - Augmented Reality & VR - Virtual Reality), Cloud Technology, Cyber Security, IoT - Internet of Things.