Instagram jako przestrzeń komunikacyjna dla twórców filmowych i młodych widzów: analiza porównawcza profili najpopularniejszych płatnych serwisów VOD w Polsce

• Main Author: Roksana Zdunek
• Format: Article
• Language: Polish
• Published: Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie 2020-12-01
• Series: Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura
• Subjects: social media; new media users; vod platforms; instagram; digital natives
• Online Access: https://studiadecultura.up.krakow.pl/index.php/sdc/article/view/7589

Thanks to social media, paid VOD services go beyond their borders and reach a wider audience, increasing their impact scope. Instagram is a tool which allows the owners of VOD services to maintain interaction with young viewers, who are the main users of this medium. The paper presents the results of a comparative analysis conducted with the use of netnography and media content analysis, posts published in 2019 on profiles connected with the most popular paid VOD services in Poland: Netflix, HBO, Ipla and Player.