Instagram jako przestrzeń komunikacyjna dla twórców filmowych i młodych widzów: analiza porównawcza profili najpopularniejszych płatnych serwisów VOD w Polsce
Thanks to social media, paid VOD services go beyond their borders and reach a wider audience, increasing their impact scope. Instagram is a tool which allows the owners of VOD services to maintain interaction with young viewers, who are the main users of this medium. The paper presents the results o...
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| Format: | Article |
| Language: | Polish |
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Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
2020-12-01
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| Series: | Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura |
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| Online Access: | https://studiadecultura.up.krakow.pl/index.php/sdc/article/view/7589 |
| Summary: | Thanks to social media, paid VOD services go beyond their borders and reach a wider audience, increasing their impact scope. Instagram is a tool which allows the owners of VOD services to maintain interaction with young viewers, who are the main users of this medium. The paper presents the results of a comparative analysis conducted with the use of netnography and media content analysis, posts published in 2019 on profiles connected with the most popular paid VOD services in Poland: Netflix, HBO, Ipla and Player. |
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| ISSN: | 2083-7275 2391-4432 |