Pioneering versus Following the Promotional Behaviour of Lithuanian Innovative Companies
Whether companies that enter markets with new products first appear at an advantage or disadvantage is still a questionable issue in theory and practice. The theoretical part of the working paper will demonstrate that empirical data are very controversial, and the number of fields is numerous where...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2004-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/17356 |