Lorem Ipsum Dolor. The Text/Image Relationship in the Process of Producing Analogue and Digital Graphics

• Main Authors: Gianluca Camillini, Jonathan Pierini
• Format: Article
• Language: English
• Published: MDPI AG 2017-11-01
• Series: Proceedings
• Subjects: typography; graphic design; design history; futurism; typography as image; text/image relationship; analogue and digital graphic; mass communication; visual culture
• Online Access: https://www.mdpi.com/2504-3900/1/9/898

This essay takes a practical viewpoint—that of a graphic designer, a creator of visual messages that assembles text and images in a single product—and examines case studies in which the type becomes an image using different methods depending on the context in which it is employed. The historical considerations are an opportunity to highlight how every graphic designer is required to develop their own personal approach to the text/image relationship, which is necessarily influenced by the period and the technologies used but also defined by their own personal creativity and graphical style, by their specific skills and expertise, as well as by the goals of the message.