The moderating role of trust in the Internet on online ad and brand attitude formations
Main Author: | Edmund K. Hershberger |
---|---|
Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2012-07-01
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Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf |
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