The moderating role of trust in the Internet on online ad and brand attitude formations

Bibliographic Details
Main Author: Edmund K. Hershberger
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-07-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf

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