The moderating role of trust in the Internet on online ad and brand attitude formations

The moderating role of trust in the Internet on online ad and brand attitude formations

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Bibliographic Details
Main Author: Edmund K. Hershberger
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-07-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf
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spelling doaj-e69eca5bf7764f6a831436f703a7faa62020-11-25T03:12:46ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-07-01824620The moderating role of trust in the Internet on online ad and brand attitude formationsEdmund K. Hershbergerhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Edmund K. Hershberger
spellingShingle Edmund K. Hershberger
The moderating role of trust in the Internet on online ad and brand attitude formations
Innovative Marketing
author_facet Edmund K. Hershberger
author_sort Edmund K. Hershberger
title The moderating role of trust in the Internet on online ad and brand attitude formations
title_short The moderating role of trust in the Internet on online ad and brand attitude formations
title_full The moderating role of trust in the Internet on online ad and brand attitude formations
title_fullStr The moderating role of trust in the Internet on online ad and brand attitude formations
title_full_unstemmed The moderating role of trust in the Internet on online ad and brand attitude formations
title_sort moderating role of trust in the internet on online ad and brand attitude formations
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2012-07-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf
work_keys_str_mv AT edmundkhershberger themoderatingroleoftrustintheinternetononlineadandbrandattitudeformations
AT edmundkhershberger moderatingroleoftrustintheinternetononlineadandbrandattitudeformations
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