New Trends in Tourism Destination Branding by Means of Digital Marketing
Contemporary business is largely based on digital information. Traditional media forms lose battle in a new global surrounding. Therefore, knowing specific terminology and postulates of new conditions in the digital information market is essential. Globalization is an inevitable process overtaking a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-12-01
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| Series: | Acta Economica et Turistica |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/aet-2016-0012 |