Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market)
In a year named as “Supporting Iranian Goods”, surveying the Iranian consumers’ behavior regarding domestic products has become more necessary. In this vein, this study has focused on the antecedents of attitude towards domestic automobiles and the consistency between the attitude and the purchase b...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-01-01
|
| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61207_fb1442b3421e20ce50ab3f7b85512380.pdf |