Problems and requirement analysis as a first step to connect researchers and small and medium enterprises (SMEs)
Small and medium enterprises (SMEs) are the main player in domestic activity in Indonesia. While running their business, they faced many problems and failed in the end. The most problem faced by SMEs is marketing (customer satisfaction, segmentation, positioning). In the other side, the research res...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311975.2018.1513774 |