EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)

EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)

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The application of control methods of consumer behavior is considered. The consumer response to the producers’ promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco...

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Bibliographic Details
Main Author: Alexandra A. Antsupova
Format: Article
Language:Russian
Published: Don State Technical University 2011-06-01
Series:Advanced Engineering Research
Subjects:
consumer behavior
marketing research
focus group research
focus group
techniques of group discussions.
Online Access:https://www.vestnik-donstu.ru/jour/article/view/784

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