Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach

Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar lev...

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Bibliographic Details
Main Authors: Ardvin Kester S. Ong, Yogi Tri Prasetyo, Ma. Althea Deniella C. Libiran, Yuanne Mae A. Lontoc, Joyce Anne V. Lunaria, Adelaine M. Manalo, Bobby Ardiansyah Miraja, Michael Nayat Young, Thanatorn Chuenyindee, Satria Fadil Persada, Anak Agung Ngurah Perwira Redi
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Foods
Subjects:
milk tea
conjoint analysis
tapioca pearls
market analysis
Online Access:https://www.mdpi.com/2304-8158/10/6/1382

Internet

https://www.mdpi.com/2304-8158/10/6/1382

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