Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

Bibliographic Details
Main Authors: M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Victor Valero-Amaro, M. Jesus Barroso-Mendez
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2013-05-01
Series:Economics & Sociology
Online Access:http://www.economics-sociology.eu/files/10_Galan.pdf
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spelling doaj-e5c7b08909e2458dac0cf882311ba43a2020-11-24T22:01:51ZengCentre of Sociological Research, Szczecin, PolandEconomics & Sociology2071-789X2306-34592013-05-016110.14254/2071-789x.2013/6-1/5Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?M. Mercedes Galan-LaderoClementina Galera-CasquetVictor Valero-AmaroM. Jesus Barroso-Mendezhttp://www.economics-sociology.eu/files/10_Galan.pdf
collection DOAJ
language English
format Article
sources DOAJ
author M. Mercedes Galan-Ladero
Clementina Galera-Casquet
Victor Valero-Amaro
M. Jesus Barroso-Mendez
spellingShingle M. Mercedes Galan-Ladero
Clementina Galera-Casquet
Victor Valero-Amaro
M. Jesus Barroso-Mendez
Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
Economics & Sociology
author_facet M. Mercedes Galan-Ladero
Clementina Galera-Casquet
Victor Valero-Amaro
M. Jesus Barroso-Mendez
author_sort M. Mercedes Galan-Ladero
title Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
title_short Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
title_full Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
title_fullStr Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
title_full_unstemmed Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
title_sort does the product type influence on attitudes toward cause-related marketing?
publisher Centre of Sociological Research, Szczecin, Poland
series Economics & Sociology
issn 2071-789X
2306-3459
publishDate 2013-05-01
url http://www.economics-sociology.eu/files/10_Galan.pdf
work_keys_str_mv AT mmercedesgalanladero doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing
AT clementinagaleracasquet doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing
AT victorvaleroamaro doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing
AT mjesusbarrosomendez doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing
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