PERAN PRODUCT CUES AND RISK AVERSION PADA PURCHASE INTENTION DAN POST PURCHASE FEELINGS

PERAN PRODUCT CUES AND RISK AVERSION PADA PURCHASE INTENTION DAN POST PURCHASE FEELINGS

<p><br /><strong>Abstract</strong></p><p>The research aimed to investigate the influence of extrinsic cues and intrinsic cues and risk aversion towards purchase intention and post-purchase feeling of counterfeited computer software and music CD. This research stud...

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Bibliographic Details
Main Authors: Sri Rejeki Ekasasi, Ayu Hema Ajeng Diwasasri
Format: Article
Language:English
Published: Universitas Islam Indonesia 2015-11-01
Series:Jurnal Siasat Bisnis
Online Access:http://journal.uii.ac.id/index.php/JSB/article/view/3654

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