Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands

Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands

Bibliographic Details
Main Author:	Anurag Dugar
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2008-01-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1963/im_en_2007_04_Dugar.pdf

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