Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands

Bibliographic Details
Main Author:	Anurag Dugar
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2008-01-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1963/im_en_2007_04_Dugar.pdf

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spelling	doaj-e58657fadaa44c13802f5c90664d3f3d2020-11-25T03:07:48ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262008-01-01341963Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement BrandsAnurag Dugarhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1963/im_en_2007_04_Dugar.pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Anurag Dugar
spellingShingle	Anurag Dugar Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands Innovative Marketing
author_facet	Anurag Dugar
author_sort	Anurag Dugar
title	Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands
title_short	Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands
title_full	Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands
title_fullStr	Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands
title_full_unstemmed	Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands
title_sort	marketing of petrol in india - transformation of an undifferentiated low involvement commodity into high involvement brands
publisher	LLC "CPC "Business Perspectives"
series	Innovative Marketing
issn	1814-2427 1816-6326
publishDate	2008-01-01
url	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1963/im_en_2007_04_Dugar.pdf
work_keys_str_mv	AT anuragdugar marketingofpetrolinindiatransformationofanundifferentiatedlowinvolvementcommodityintohighinvolvementbrands
_version_	1724669108635566080

Marketing of Petrol in India - Transformation of an Undifferentiated Low Involvement Commodity into High Involvement Brands

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