Antecedentes da Lealdade em Telefonia Celular
This study is based on relationship marketing theory. It focused the relationship betweencompanies and consumers and aimed to verify the impact of trust, value and satisfaction on loyaltyin mobile telephony industry 9 propitious sector for establishment of lasting relations. A theoreticalmodel descr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2009-01-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/95/85 |