Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues

Through a nationally representative U.S. survey of 1,214 participants, this study examined attitudes toward the role of corporations in public interest communications and response to a series of recent high-profile corporate social advocacy cases. Findings provide preliminary evidence for what type...

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Bibliographic Details
Main Authors: Lucinda Austin, Barbara Gaither, T. Kenn Gaither
Format: Article
Language:English
Published: University of Florida, College of Journalism and Communications 2019-12-01
Series:Journal of Public Interest Communications
Online Access:https://journals.flvc.org/jpic/article/view/114412

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