Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues
Through a nationally representative U.S. survey of 1,214 participants, this study examined attitudes toward the role of corporations in public interest communications and response to a series of recent high-profile corporate social advocacy cases. Findings provide preliminary evidence for what type...
Main Authors: | Lucinda Austin, Barbara Gaither, T. Kenn Gaither |
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Format: | Article |
Language: | English |
Published: |
University of Florida, College of Journalism and Communications
2019-12-01
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Series: | Journal of Public Interest Communications |
Online Access: | https://journals.flvc.org/jpic/article/view/114412 |
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