Die metodiek en aanwendingsmoontlikhede van 'n markprysbepalingsmetode by onduursame verbruikersgoedere

The methodology and applicability of a method to determine the market price of non-durable consumer products Proper pricing should be done in three phases. Firstly, the determination of the market price, namely that price which the consumers are prepared to pay for the amount of need-satisfaction t...

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Bibliographic Details
Main Author: Chris P. Lerm
Format: Article
Language:English
Published: AOSIS 1982-03-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/1168