Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive Activities

Abstract. IP Valuation means the process of how to compare object patented (protected) and its characteristics with the similar to gain a benefit. In this research, the product that value has been registered and certified for the patent in Indonesia with number IDP000040604. IP Valuation conducted t...

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Main Author: Syukri Yusuf Nasution
Format: Article
Language:English
Published: Institut Teknologi Bandung 2017-06-01
Series:Asian Journal of Technology Management
Subjects:
Online Access:http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2132
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spelling doaj-e53024424b6b4d628fd4905b7d0a780d2020-11-24T21:30:53ZengInstitut Teknologi BandungAsian Journal of Technology Management1978-69562089-791X2017-06-01101304010.12695/ajtm.2017.10.1.4Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive ActivitiesSyukri Yusuf Nasution0Center for Innovation LIPI, Jakarta-Bogor Street, Cibinong, Bogor, Indonesia Abstract. IP Valuation means the process of how to compare object patented (protected) and its characteristics with the similar to gain a benefit. In this research, the product that value has been registered and certified for the patent in Indonesia with number IDP000040604. IP Valuation conducted to estimate the potential future economic benefit of this product. Qualitative and quantitative methods carry out to determine the value of IP. A qualitative method performed by in-depth analysis for Legal, Technology, Market and Finance indicators. A quantitative method conducted to determine the value of IP by using income approach with DCF method. From the qualitative analysis it shows that the product is in low risk and high opportunity quadrant, and from quantitative analysis, it shows that the NPV of the product is Rp.52.088.550,- with a royalty rate of 7% with estimated turnover about Rp.692.921.848,- for 10 years of useful economic life. Keywords: IP Valuation, future economic benefit, qualitative and quantitative methods, high opportunity, royalty ratehttp://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2132IP Valuationfuture economic benefitqualitative and quantitative methodshigh opportunityroyalty rate
collection DOAJ
language English
format Article
sources DOAJ
author Syukri Yusuf Nasution
spellingShingle Syukri Yusuf Nasution
Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive Activities
Asian Journal of Technology Management
IP Valuation
future economic benefit
qualitative and quantitative methods
high opportunity
royalty rate
author_facet Syukri Yusuf Nasution
author_sort Syukri Yusuf Nasution
title Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive Activities
title_short Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive Activities
title_full Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive Activities
title_fullStr Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive Activities
title_full_unstemmed Analysis of IP Valuation Product of LIPI IDP000040604 as Marketing Strategy for Promotion of Innovative and Inventive Activities
title_sort analysis of ip valuation product of lipi idp000040604 as marketing strategy for promotion of innovative and inventive activities
publisher Institut Teknologi Bandung
series Asian Journal of Technology Management
issn 1978-6956
2089-791X
publishDate 2017-06-01
description Abstract. IP Valuation means the process of how to compare object patented (protected) and its characteristics with the similar to gain a benefit. In this research, the product that value has been registered and certified for the patent in Indonesia with number IDP000040604. IP Valuation conducted to estimate the potential future economic benefit of this product. Qualitative and quantitative methods carry out to determine the value of IP. A qualitative method performed by in-depth analysis for Legal, Technology, Market and Finance indicators. A quantitative method conducted to determine the value of IP by using income approach with DCF method. From the qualitative analysis it shows that the product is in low risk and high opportunity quadrant, and from quantitative analysis, it shows that the NPV of the product is Rp.52.088.550,- with a royalty rate of 7% with estimated turnover about Rp.692.921.848,- for 10 years of useful economic life. Keywords: IP Valuation, future economic benefit, qualitative and quantitative methods, high opportunity, royalty rate
topic IP Valuation
future economic benefit
qualitative and quantitative methods
high opportunity
royalty rate
url http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2132
work_keys_str_mv AT syukriyusufnasution analysisofipvaluationproductoflipiidp000040604asmarketingstrategyforpromotionofinnovativeandinventiveactivities
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