PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA
Number of Sunda Restaurant’s consumer in the year of 2009 and 2012 are decreasing although the number of restaurant is increasing. This research test the impact of Product quality, Service quality, and Image through Satisfaction into consumer’s Loyalty by using Convenience Sampling with 200 responde...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Trisakti
2014-03-01
|
| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Online Access: | http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/526 |
| id |
doaj-e526b6639a7f42ef9e660c1930505ea0 |
|---|---|
| record_format |
Article |
| spelling |
doaj-e526b6639a7f42ef9e660c1930505ea02020-11-24T21:33:00ZindUniversitas TrisaktiJurnal Manajemen dan Pemasaran Jasa0216-37802442-97322014-03-017117719810.2510/jmpj.v7i1.526492PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTADessy PirbadiNumber of Sunda Restaurant’s consumer in the year of 2009 and 2012 are decreasing although the number of restaurant is increasing. This research test the impact of Product quality, Service quality, and Image through Satisfaction into consumer’s Loyalty by using Convenience Sampling with 200 respondents who have visited and eat in Sunda Restaurant in Jakarta at least twice in the last six months. Tool used to analyze the data is Structural Equation Model (SEM) through AMOS software ver. 18.00. Result shows that Product quality, Service quality, Image, and Satisfaction have positive impact to Loyalty. Key words: Product quality, Service quality, Image, Satisfaction, Loyaltyhttp://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/526 |
| collection |
DOAJ |
| language |
Indonesian |
| format |
Article |
| sources |
DOAJ |
| author |
Dessy Pirbadi |
| spellingShingle |
Dessy Pirbadi PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA Jurnal Manajemen dan Pemasaran Jasa |
| author_facet |
Dessy Pirbadi |
| author_sort |
Dessy Pirbadi |
| title |
PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA |
| title_short |
PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA |
| title_full |
PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA |
| title_fullStr |
PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA |
| title_full_unstemmed |
PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA |
| title_sort |
pengaruh product quality, service quality, image terhadap loyalty melalui satisfaction pada restoran sunda di jakarta |
| publisher |
Universitas Trisakti |
| series |
Jurnal Manajemen dan Pemasaran Jasa |
| issn |
0216-3780 2442-9732 |
| publishDate |
2014-03-01 |
| description |
Number of Sunda Restaurant’s consumer in the year of 2009 and 2012 are decreasing although the number of restaurant is increasing. This research test the impact of Product quality, Service quality, and Image through Satisfaction into consumer’s Loyalty by using Convenience Sampling with 200 respondents who have visited and eat in Sunda Restaurant in Jakarta at least twice in the last six
months. Tool used to analyze the data is Structural Equation Model (SEM) through AMOS software ver. 18.00. Result shows that Product quality, Service quality, Image, and Satisfaction have positive impact to Loyalty.
Key words: Product quality, Service quality, Image, Satisfaction, Loyalty |
| url |
http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/526 |
| work_keys_str_mv |
AT dessypirbadi pengaruhproductqualityservicequalityimageterhadaployaltymelaluisatisfactionpadarestoransundadijakarta |
| _version_ |
1725955274737451008 |