PENGARUH PRODUCT QUALITY, SERVICE QUALITY, IMAGE TERHADAP LOYALTY MELALUI SATISFACTION PADA RESTORAN SUNDA DI JAKARTA
Number of Sunda Restaurant’s consumer in the year of 2009 and 2012 are decreasing although the number of restaurant is increasing. This research test the impact of Product quality, Service quality, and Image through Satisfaction into consumer’s Loyalty by using Convenience Sampling with 200 responde...
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Trisakti
2014-03-01
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Series: | Jurnal Manajemen dan Pemasaran Jasa |
Online Access: | http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/526 |