Developing Students' Knowledge, Skills and Social Competences in International Marketing Research - Cooperation of Academia and Business

This paper is a part of a larger debate concerning the determinants of high quality education, which in the long term constitutes the bases for CEE countries competitiveness. The authors attempt to answer the question regarding possible levels of modern knowledge transfer into real-life business pro...

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Bibliographic Details
Main Authors: Danuta Babińska, Olgierd Witczak
Format: Article
Language:English
Published: Publishing House of the University of Economics in Katowice 2016-12-01
Series:Journal of Economics and Management
Subjects:
Online Access:https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_26/02.pdf