Determining the buyer-supplier relationships in international market: evidence of Indonesian products

Determining the buyer-supplier relationships in international market: evidence of Indonesian products

This paper examines how trust and commitment impact repurchase intention and relationship performance in international market from overseas buyers to Indonesian suppliers. To achieve this objective, data were collected through a survey using a structured questionnaire to overseas buyers who have bee...

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Bibliographic Details
Main Authors: Ervyna Rizki Febrianny, Mustika Sufiati Purwanegara
Format: Article
Language:English
Published: Master Program in Economics, Graduate Program of Universitas Jambi 2019-08-01
Series:Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Subjects:
B2B Relationship
Emerging country
Indonesia
International marketing
Online Access:https://online-journal.unja.ac.id/JES/article/view/7319

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