Processing fluency and impressions of joy and pride
The mere exposure effect consists in the increasing of affective preference (sympathy/ liking) for a previously encountered stimulus. Many researches connect it with processing fluency and effort savings (hedonic marking hypothesis [17]). The present study investigates, whether processing fluency co...
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| Format: | Article |
| Language: | Russian |
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Moscow State University of Psychology and Education
2017-12-01
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| Series: | Социальная психология и общество |
| Online Access: | http://psyjournals.ru/en/social_psy/2017/n4/Kravchenko.shtml |