L’évolution du label touristique « La Clef Verte » au Maroc

L’évolution du label touristique « La Clef Verte » au Maroc

In 2007, the Mohamed VI Foundation for Environmental Protection has introduced in Morocco the “Green Key” ecolabel, which aims to develop responsible tourism by rewarding and supporting the best initiatives in environmental management in the tourist accommodation sector. And since 2008, the year of...

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Bibliographic Details
Main Authors: Asmae BOUAOUINATE, Abdelmalik SALOUI
Format: Article
Language:fra
Published: Presses de l'Université du Québec 2016-09-01
Series:Téoros
Subjects:
tourism certification
Green Key ecolabel
environmental management
oasis
Morocco.
Online Access:http://journals.openedition.org/teoros/2872
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spelling doaj-e4c6aad79ddc4704acabcf8e5b49583c2020-12-08T09:29:08ZfraPresses de l'Université du QuébecTéoros0712-86571923-27052016-09-01351L’évolution du label touristique « La Clef Verte » au MarocAsmae BOUAOUINATEAbdelmalik SALOUIIn 2007, the Mohamed VI Foundation for Environmental Protection has introduced in Morocco the “Green Key” ecolabel, which aims to develop responsible tourism by rewarding and supporting the best initiatives in environmental management in the tourist accommodation sector. And since 2008, the year of the first “Green Key” labeled hotels, the number of labeled accommodations keeps increasing. Is this an indication that tourism businesses are aware of the relevance of good environmental management or is it just an entrepreneurial opportunity that aims to distinguish from competitors and display an environmental ethics of the accommodation establishment or even to attract tourists ever more environmentally conscious, even during their touristic visits?http://journals.openedition.org/teoros/2872tourism certificationGreen Key ecolabelenvironmental managementoasisMorocco.
collection DOAJ
language fra
format Article
sources DOAJ
author Asmae BOUAOUINATE
Abdelmalik SALOUI
spellingShingle Asmae BOUAOUINATE
Abdelmalik SALOUI
L’évolution du label touristique « La Clef Verte » au Maroc
Téoros
tourism certification
Green Key ecolabel
environmental management
oasis
Morocco.
author_facet Asmae BOUAOUINATE
Abdelmalik SALOUI
author_sort Asmae BOUAOUINATE
title L’évolution du label touristique « La Clef Verte » au Maroc
title_short L’évolution du label touristique « La Clef Verte » au Maroc
title_full L’évolution du label touristique « La Clef Verte » au Maroc
title_fullStr L’évolution du label touristique « La Clef Verte » au Maroc
title_full_unstemmed L’évolution du label touristique « La Clef Verte » au Maroc
title_sort l’évolution du label touristique « la clef verte » au maroc
publisher Presses de l'Université du Québec
series Téoros
issn 0712-8657
1923-2705
publishDate 2016-09-01
description In 2007, the Mohamed VI Foundation for Environmental Protection has introduced in Morocco the “Green Key” ecolabel, which aims to develop responsible tourism by rewarding and supporting the best initiatives in environmental management in the tourist accommodation sector. And since 2008, the year of the first “Green Key” labeled hotels, the number of labeled accommodations keeps increasing. Is this an indication that tourism businesses are aware of the relevance of good environmental management or is it just an entrepreneurial opportunity that aims to distinguish from competitors and display an environmental ethics of the accommodation establishment or even to attract tourists ever more environmentally conscious, even during their touristic visits?
topic tourism certification
Green Key ecolabel
environmental management
oasis
Morocco.
url http://journals.openedition.org/teoros/2872
work_keys_str_mv AT asmaebouaouinate levolutiondulabeltouristiquelaclefverteaumaroc
AT abdelmaliksaloui levolutiondulabeltouristiquelaclefverteaumaroc
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