A Quantitative Study on How Internet Search Ads Generate Consumer Traffic to Advertisers' Website
This study aims to measure the impact of these two variables on consumers' 'click-through' rates (the number of users that click on the ad compared to the number of times the ad is delivered). The result is as follows. First, search ads play a critical role in drawing consumers to adv...
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| Format: | Article |
| Language: | English |
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Research Institute for Knowledge Content Development & Technology
2011-06-01
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| Series: | International Journal of Knowledge Content Development and Technology |
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| Online Access: | http://ijkcdt.net/xml/00635/00635.pdf |