The alignment of product strategy to supply chain practices of craft businesses in Gauteng Province, South Africa
External factors such as blurring market boundaries, escalating customer diversity and increasing global competitive threats have forced businesses to build strategies around key products and formulate market-driven strategies that are integrated with relationship and supply chain strategies to deli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2014-11-01
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| Series: | Journal of Transport and Supply Chain Management |
| Online Access: | https://jtscm.co.za/index.php/jtscm/article/view/126 |