Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions

Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions

As the number of prospective students decreases and competition intensifies, student satisfaction should be a core element of the universities` marketing strategy. Students` satisfaction is influenced by the degree to which higher education institutions meet or exceed their expectations. Higher educ...

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Bibliographic Details
Main Authors: Mihai-Florin Băcilă, Ciprian Marcel Pop, Mircea Andrei Scridon, Raluca Ciornea
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2014-08-01
Series:Amfiteatru Economic
Subjects:
student satisfaction
educational marketing
satisfaction measurement tool
satisfaction determinants
business educational institutions
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1318

Internet

http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1318

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