The magazine „Kishinyovskie Eparkhial′nye Vedomosti” („Chisinau Diocesan Journal”) as a means of advertising (1867-1917)

• Main Author: Vera Serjant
• Format: Article
• Language: deu
• Published: National Museum of History of Moldova 2014-12-01
• Series: Tyragetia
• Subjects: Bessarabia; religious journal; advertising
• Online Access: https://www.nationalmuseum.md/en/press_releases/journal_tyragetia/the_magazine_kishinyovskie_eparkhial_nye_vedomosti_chisinau_diocesan_journal_as_a_means_of_advertising_1867_1917/
• ISSN: 1857-0240; 2537-6330

The topic of this article relates to the area of advertising. It reflects the implementation of advertising in the official religious magazines; in this case we are talking about the magazine „Kishinyovskie Eparkhial′nye Vedomosti" („Chisinau Diocesan Journal"). This Bessarabian periodical was published for more than 50 years. Its publication was an important event in the spiritual life of the entire diocese and clergy. Advertisements were placed in the informal part of the publication. Investigation of the collection of magazines from the National Museum of History of Moldova led us to the conclusion that the first advertisements were devoted exclusively to publishing issues. Commercial advertising appears towards the end of the 19th century. Its development was unstable, which led to its disappearance in recent years of edition. The role of advertising in the diocesan publication was modest and insignificant, as the church authorities have not seen the advertisement as a source of obtaining finance. However, the magazine performed advertising functions. There were published advertisements of Chisinau shopkeepers who traded church utensils, of iconographic workshops for painting icons and iconostases, tailoring establishments making church vestments. The list of advertisements includes a number of local companies that offered consumers - Bessarabian priests products and services related to everyday life.