PROPOSIÇÃO E TESTE DE UM MODELO DE ESCOLHA DE CURSOS DE GRADUAÇÃO

PROPOSIÇÃO E TESTE DE UM MODELO DE ESCOLHA DE CURSOS DE GRADUAÇÃO

The expansion of undergraduate education in Brazil caused the growth of vacancies updemand, raising the need to better understand how students choose where to study. Theobjectives of this research are to identify the attributes considered for such a choice and t...

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Bibliographic Details
Main Authors: Átila Simões da Cunha, Gustavo Quiroga Souki, Luiz Rodrigo Cunha Moura, Mário Teixeira Reis Neto
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2015-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
university management
undergraduate
educational marketing
Online Access:http://www.redalyc.org/articulo.oa?id=319338454006

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