Understanding consumer's responses to negative emotions related to crowding on satisfaction and impulse purchase in retail: the mediating role of coping
Abstract The perception of crowding, understood as an individual's response to crowds, can be observed in retail environments and influences positive and negative emotions. In this research we test the mediating effect of coping – rational strategies adopted to deal with negative emotions – in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
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| Series: | RAUSP: Revista de Administração da Universidade de São Paulo |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000400431&lng=en&tlng=en |