Information logistics usage necessity within the context of utility providing of tourist product

• Main Author: Катерина Володимирівна Самойленко
• Format: Article
• Language: English
• Published: PC Technology Center 2014-12-01
• Series: Tehnologìčnij Audit ta Rezervi Virobnictva
• Subjects: utility; consumer utility; information; information logistics
• Online Access: http://journals.uran.ua/tarp/article/view/31402

The features of formation and utility providing of the tourist product are discussed in the article. The main aim of investigation is the objective determination of consumer characteristics (assembly of characteristics) that should be inherent in the tourism product on the perception and evaluation of consumers. It is determined that the creation and provision of utility providing of tourist product is a complex and multifactorial. Product usefulness problem is considered in the context of consumer needs, utility goods, value goods, consumer satisfaction and more. It is proved that the usefulness of the goods is a subjective value and its value depends on the specific needs and perceptions or expectations of people. The data set, which determines consumer (tangible and intangible) characteristics of the tourist product, is conducted. The investigation allows concretizing the consumer characteristics that reflect the dominant components of consumer values that are important to customer satisfaction by obtained tourist product and measuring the consumer characteristics of tourist product. We propose the efficiently manage of information flows at all stages of its creation to ensure the consumer utility of tourist product. The results of investigation may be used by travel agents and operators involved in the organization and provision of tourist product creation, implementation and provision of travel services and agency to provide the specific and related services.