Behavioral Intention Analysis on Pet Caring in Jakarta

The aim of the study was to explain the relationship between attitudes and interests in caring for pets. The theoretical basis of this research is Theory of Planned Behavior (TPB). This study used a survey and sampling method conducted at several animal clinics in Jakarta. The number of samples obta...

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Bibliographic Details
Main Authors: Ujang Sumarwan, Tiara Putri Sajuthi, Netti Tinaprilla
Format: Article
Language:English
Published: Bogor Agricultural University 2019-01-01
Series:Indonesian Journal of Business and Entrepreneurship
Online Access:http://journal.ipb.ac.id/index.php/ijbe/article/view/24697

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